William Zinsser

On Writing Well has been praised for its sound advice, its clarity, and its warmth of style. It is a book for anybody who wants to learn how to write, whether about people or places, science and technology, business, sports, the arts, or about yourself. Its principles and insights have made it a cherished resource for several generations of writers and students. The text warns against common errors in structure, style, and diction, and explains the...

This is an essential book for everyone who wants to write clearly about any subject and use writing as a means of learning.

Explains how to apply the author's four principles of writing: clarity, simplicity, brevity, and humanity. Stresses the importance of reading one's writing aloud to hear how it sounds, and illustrates the difference between good and bad nouns and verbs.